The First Look at CES 2026
Client: Samsung
Stand out among 1,000+ exclusive guests at CES and reaffirm Samsung’s position as a global innovation leader, while supporting key product launches across AI, mobile, and connected home.
The Challenge
An end-to-end experience that brought Samsung’s ecosystem vision to life at scale. This included a 10,000 sq ft immersive booth spanning multiple lifestyle zones, a main stage keynote experience for global press and partners, and cinematic videography captured across the booth, keynote, and off-site moments. We also produced VIP investor and retail programming, press and creator activations, bespoke hospitality experiences, and production management across on-site and off-site environments.
How we did it
The activation generated 847 media mentions during CES week (+34% vs. 2025) and reached 2.1M global keynote viewers. Samsung welcomed 5,000+ booth visitors with an average 18-minute dwell time, while creator content drove 28M social impressions. Post-event research showed a 41% lift in “innovation leader” perception, and investor briefings supported new retail partnerships.