Global Digital OOH campaign
Client: Burberry
Connect Burberry’s heritage with a modern luxury audience, especially younger consumers, while reinforcing the brand’s global prestige.
The Challenge
A global digital OOH campaign across Burberry’s flagship stores across all regions, designed to bring the brand’s craftsmanship, culture, and innovation to life in a contemporary way. We developed a unifying creative narrative tying heritage to modern design, produced custom video content for each flagship city, and tailored sound and visuals to feel locally relevant across markets. The work was extended through social content to amplify the experience beyond the retail environment.
How we did it
The campaign increased flagship store foot traffic, drove strong social engagement, and boosted sales across featured product categories during the campaign period.